Transformation
Asia
Apple & Beats Product Integration
PCH International Shenzhen, ChinaSep 2014 — Apr 2016
Integrated supply chain, packaging, and fulfilment systems for premium Apple and Beats consumer electronics across PCH's Shenzhen manufacturing campus.
Operations
Supply Chain
Manufacturing
Consumer Electronics
Context
Following Apple's acquisition of Beats, PCH needed to integrate two distinct manufacturing and fulfilment streams into a unified premium-experience pipeline.
Challenge
Harmonise two ERPs, three WMS instances, and conflicting QA standards while protecting Apple's strict packaging and provenance requirements.
Role
Business Analyst — supply chain integration and fulfilment systems.
Actions taken
- Mapped end-to-end flows across 4 factories and 2 distribution hubs
- Designed unified SKU and serialisation model across both product lines
- Specified WMS and label-print integrations with Apple's supplier portal
- Coached local BA team on agile discovery practices
Impact
Cut order-to-ship cycle from 11 days to 38 hours
- Order-to-ship cycle reduced from 11 days to 38 hours
- Holiday-quarter throughput scaled to 2.4M units without overtime spike
- DOA defect rate down 47% in the first 6 months post-integration
- Audit findings on provenance dropped from 14 to 1
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